00About

Built with independence, for independents.

Supply Chain is the independent B2B infrastructure company for the global music industry. We provide the technology, distribution, operations and commercial connectivity that enable independent music businesses to compete at global scale.

01Direction

Vision

Where are we going

A world where independent music has the power to shape its own future.

Mission

What we do

To deliver independent music the technology, expertise and commercial access needed to operate, grow and compete globally.

Strategic Ambition

How we do it

To build the infrastructure that independent music runs on.

What independence means

Everything we build starts from one place: independence.

In practice that means clients keep control of their music, their data and their relationships, and use our infrastructure in the way that suits their business.

02Our story

Supply Chain was founded by operators who spent years inside global music distribution. We saw first-hand how disjointed, opaque and brittle the legacy systems had become, and how poorly they fit the independent music businesses trying to build something of their own.

So we built a new stack. Independent by design and API-first from day one, it fits the way our clients already work and scales as they grow.

Our ambition is to be a critical infrastructure and commercial partner to the global independent music sector, helping clients operate more efficiently, scale internationally and get the most value and reach from their music.

03How we behave

Principles.

01

Independent by design

We stay independent so our clients stay in control.

02

Trust is infrastructure

Trust is earned through reliability, transparency and integrity.

03

Client success is our success

We succeed when our clients succeed.

04

Open Access by default

We connect and serve the independent ecosystem rather than trying to own it.

05

Built for flexibility

We give clients the freedom to use and integrate our infrastructure in the way that works for their business.

06

Power the ecosystem, for today and tomorrow

We enable music businesses and technology partners to build differentiated products and services on top of our infrastructure.